This may represent a shift towards the future of online retail, but Amazon isn’t doing it right. At least, not yet.
The first issue is with how customizable these products really are. Some have nearly infinite varieties, like this super cool quark pendant (Mom, note this one for my Christmas list), and really do grant the customer a fair amount of creative control. But many other products, including most of the electronics accessories and some décor, simply aren’t customizable at all. Why do I want these things 3-D printed, anyway?
Price, you say? Maybe these 3-D printed items are cheaper than their conventionally manufactured counterparts. That would be a great argument, except that it’s wrong. Take, for example, this 3-D Printed Nexus 7 Stand. The 3-D printed version sells for $52.59. A slightly more sophisticated version, on sale in another corner of Amazon’s infinite marketplace, would run you $20.48, including shipping. You can attest that price difference to “the coolness factor” of 3-D printing.